THE HARDER THEY FALL, BACKROAD GEE

OBJECTIVE

BAYY HAVE BEEN ASKED TO THROW AN ICONIC AFTER PARTY FOR THE SCREENING OF NETFLIX ORIGINAL THE HARDER THEY FALL.

THEME

THE HARDER THEY FALL IS A NETFLIX ORIGINAL WESTERN, ONE OF THE VERY FEW WESTERNS WHERE THE MAIN CAST IS ALL BLACK. THE SOUNDTRACK IS A COLLABORATION BETWEEN JAY Z, KID CUDI AND BACKROAD GEE. THIS AFTERPARTY WILL CELEBRATE THE UKS BACKROAD GEE WITH A LIVE PERFORMANCE.

ACTIVATIONS

BAYY CREATED AN ICONIC WILD WEST AFTER PARTY EXPERIENCE TRANSFORMING THE EVERYMAN CINEMA INTO A WILD WEST SALOON. EACH ROOM WAS FULLY TRANSFORMED CUSTOMISED DOWN TO THE SMALLEST DETAILS TO MAKE THE GUESTS FEEL LIKE THEY HAVE STEPPED INTO SCENES FROM THE MOVIE. THE EXPERIENCE WAS ENHANCED BY ACTORS, DJ SETS, GAMES AND CUSTOM BUILT INSTALLATIONS AND PHOTO OPPORTUNITIES.