SYNAWORLD FUNFAIR
OBJECTIVE
to OWN HALLOWEEN BY CURATING A SYNAWORLD HALLOWEEN FUNFAIR.
CREATIVE
BAYY WERE COMMISSIONED TO CURATE A FAN FOCUSED HALLOWEEN EXPERIENCE FOR CENTRAL CEE’S CLOTHING BRSND ‘SYNA’. BAYY CONCEPTUALISED AN IMMERSIVE, SPOOKY FUNFAIR, BUILT FRO THE GROUND UP IN WEST LONDON, HOME TO CENTRAL CEE. TICKET HOLDER WERE GREETED WITH GIANT CUSTOM SYNA LETTERING AND HAD UNLIMITED ACCESS TO 6 CLASSIC FUNFAIR RIDES! FANS WERE GIVEN FREE SYNA APPAREL AND THE CHANCE TO PURCHASE EXCLUSIVE PIECES. THE EVENT WAS SUPPORTED BY MCDONALDS AND DRIP WATER ALLOWING GUESTS TO HAVE FREEN FOOD AND DRINKS.
