‘WHO IS RICO VONDELLE?’ CUSTOM CLUEDO BOARD + MILK CARTON INVITES
OBJECTIVE
CREATE A CUSTOM CLEUDO STYLE GAME AS PART OF THE CAMPAIGN ROLL OUT FOR RV’S MIXTAPE ‘RICO VONDELLE.’ BAYY CAME UP WITH THE CONCEPT ‘WHO IS RICO VONDELLE?’ TO CREATE A BUZZ AROUND THE ARTISTS FIRST SOLO MIXTAPE. THE CAMPAIGN ALSO INCLUDED A LIVE MAN HUNT EXPERIENCE AND A SERIES OF SHORT FILMS FOR SOCIAL MEDIA.
CONTENTS
THE CUSTOM GAME AND ‘WANTED PERSON’ MILK CARTON’S WERE SENT TO KEY FIGURES IN THE INDUSTRY INCLUDING YOUTUBER’S INVITING THEM TO ATTEND THE MAN HUNT EVENT THE FOLLOWING WEEK. THE BOARD WAS DESIGNED BY BAYY TO FEATURE FELLOW RAPPERS AND FRIENDS OF THE ARTIST AS WELL AS LOCATIONS/ROOMS INSPIRED BY WHERE HE IS FROM AND ELEMENTS OF HIS LIFESTYLE.
