RUSS POP-UP PERFORMANCE

OBJECTIVE

TO ANNOUNCE THE RELEASE OF RUSS’ HIGHLY ANTICIPATED album ‘santiago’.

INSTALLATION

working ALONGSIDE graduation records, BAYY produced and created an activation for russ to announce the release of his highly anticipated album. bayy CURATED A ROUGE SHOW IN THE MIDDLE OF SHOREDITCH IN A DERELICT CARPARK. THIS ATTRACTED HUNDREDS OF FANS WHO CONGREGATED TO MEET HIM. Using Social Channels, Russ Teased The Event And Announced the Location Only Hours Before Surprising Fans WITH A Free Show And Exclusive Preview Of His New Album! We Produced The Iconic Gold Pyramid He Told Fans To Find Which Was Placed On A Tow Truck Which He Performed Off Of.