NINES GELATO VAN ACTIVATION

OBJECTIVE

TO CREATE A BUZZ AROUND THE RELEASE OF NINES’ LATEST ALBUM ‘CROP CIRCLE 2’.

ACTIVATION

BAYY curated and designed a fully custom-wrapped gelato van in 'Spaced Out' Crop Circle 2 branding. The activation included custom AU Vodka slushies and 'Cali'-inspired gelato flavors for fans. Nines announced the meet and greet 30 minutes pre-activation and linked up with fans in Soho Square with Crop Cat.

BAYY also curated a CD signing activation around Birmingham and Manchester, which included the fully custom-wrapped gelato van.