NINES GELATO VAN ACTIVATION
OBJECTIVE
TO CREATE A BUZZ AROUND THE RELEASE OF NINES’ LATEST ALBUM ‘CROP CIRCLE 2’.
ACTIVATION
BAYY CURATED AND DESIGNED A FULLY CUSTOM WRAPPED GELATO VAN IN ‘SPACED OUT’ CROP CIRCLE 2 BRANDING. THE ACTIVATION INCLUDED CUSTOM AU VODKA SLUSHIES AND ‘CALI’ INSPIRED GELATO FLAVOURS FOR FANS. NINES ANNOUNCED THE MEET AND GREET 30 MINS PRE-ACTIVATION AND LINKED FANS IN SOHO SQUARE WITH CROP CAT.
BAYY ALSO CURATED A CD SIGNING ACTIVATION AROUD BIRMINGHAM AND MANCHESTER WHICH INCLUDED THE FULLY CUSTOM WRAPPED GELATO VAN.
