Nines - CRABS IN A BUCKET drive in cinema
OBJECTIVE
Bring to life the album ‘Crabs in a Bucket’ through a series’s of activations & create a buzz on social media
THEME
Crabs in a Bucket
INSTALLATIONS
Drive in Cinema. BAYY curated and produced a drive-thru cinema to screen Nine’s visual album. BAYY’s production team worked to create a custom ‘Crabs in a Bucket’ seafood stall, ticket office, popcorn stand and custom wrapped cars. Each meal came with custom wet wipes, chewing gum, hot sauce and a personalised bottle of Hennessy. This event was held in a transformed carpark where guests could come and enjoy the experience in private cars, complying with the lockdown restrictions in 2020.
GIANT MONOPOLY. BAYY curated a fully immersive experience where players could come to play a giant custom Monopoly game. The board was customised using significant locations to the artist. Players could travel around the board using electric toy cars, roll XL dice while the bank had real money. This was held on Church Road, North West London - we chose this location as it is where the artist is from.
