Headie One - EDNA
OBJECTIVE
create a gifting experience to commemorate the release of his album ‘Edna’.
THEME
Luxury art Experience
INSTALLATION
BAYY created miniature statues of Headie One inside a custom box. These were delivered to key figures in the industry in a VIP experience where actors played an art director and a body guard to ensure the safety the statues/art. This was delivered on a red carpet to the homes of those receiving the statues with a performance from a saxophone player to commemorate the arrival.
