Headie One - EDNA

OBJECTIVE

create a gifting experience to commemorate the release of his album ‘Edna’.

THEME

Luxury art Experience

INSTALLATION

BAYY created miniature statues of Headie One inside a custom box. These were delivered to key figures in the industry as part of a VIP experience, where actors played an art director and a bodyguard to ensure the safety of the statues/art. This was delivered on a red carpet to the homes of those receiving the statues, with a performance from a saxophone player to commemorate the arrival.