RV: Who is Rico Vondelle?
OBJECTIVE
BAYY’s mission was to tell the world about artist RV’s debut mixtape through an interactive experience and social media campaigns.
THEME
Who is Rico Vondelle?
INVITES
Custom Milk Carton
INSTALLATION
BAYY curated and produced a Live Man Hunt experience in Central London. Fans and YouTubers were invited to join the immersive experience in the hunt for RV to celebrate the launch of his debut solo mixtape. Players worked in teams of up to 3 to collect clues to lead them to the next location where they were met by actors and instillations at every point. Installations included decoy London Tour guides ‘Townsend Tours’, a diamond heist scene at ‘A Jewellers’ and actors disguised as staff from a well known uptown restaurant. The first team to crack all clues were met by RV at the final location and whisked off in a Rolls Royce to a once in a lifetime Getaway Helicopter ride across London. BAYY also produced a series of short films inspired by crime watch, an interrogation room scene and a breaking news report. for social media platforms to build up to the event featuring actors and other artists on the hunt for RV.
