MAHALIA ROADSIDE

OBJECTIVE

BAYY CURATED AND HOSTED AN INTIMATE FAN CONCERT TO CELEBRATE THE LAUNCH OF MAHALIA X AJ TRACEY’S SINGLE ‘ROADSIDE.’

THEME

THE THEME FOR THE EVENT WAS THE ROADSIDE DINER, WITH BRANDING AMERICAN DINER INSPIRED.

ACTIVATION

BAYY HOSTED AN INTIMATE ‘ROADSIDE POP UP’ IN SHOREDITCH, LONDON FOR MAHALIA’S FANS. THIS INCLUDED A FULLY CUSTOM WRAPPED ‘ROADSIDE DINER’ TRUCK FITTED WITH DJ EQUIPMENT WHICH MAHALIA PERFORMED FROM AND MENU’S WITH A BURGER INSIDE A CUSTOM BURGER BOX AS VIP INVITES. BAYY ALSO ORGANISED FOOD AND DRINKS FOR ALL GUESTS ON THE NIGHT.