M HUNCHO
OBJECTIVE
TO PRODUCE AN IMMERSIVE HOUSE EXPERIENCE TO PROMOTE THE RELEASE OF M HUNCHO’S LATEST RELEASE ‘MY NEIGHBOURS DON’T KNOW’.
THEME
MTV CRIBS
INSTALLATION
BAYY PRODUCED AN IMMERSIVE HOUSE EXPERIENCE, COMPLETELY TRANSFORMING A SUBURBAN HOME IN NORTH WEST LONDON AND USING CUSTOM ELEMENTS INSPIRED BY THE ‘MY NEIGHBOURS DON’T KNOW’ ALBUM CREATIVE. THIS INVOLVED DIFFERENT ACTIVATIONS WITHIN EACH ROOM OF THE HOUSE AND GARDEN, AS IF FANS WERE STEPPING INTO HUNCHO’S HOUSE. TO ADD TO THIS, we hired two immersive karen-like actors, posing as nosey neighbours to add to the resident atmosphere. this included a meet and greet with fans as well asa album signing.
