KSI X OLIVER TREE 'VOICES' RELEASE

OBJECTIVE

BAYY WAS ASKED TO CREATE A MEMORABLE POP UP FAN EXPERIENCE TO LAUNCH KSI & OLIVER TREE’S NEW SINGLE ‘VOICES.’

ACTIVATIONS

THE SPACE WAS FULLY TRANSFORMED INTO AN IMMERSIVE ARCADE EXPERIENCE, FAN MEET AND GREET AND ‘VOICES’ MERCH STORE. BAYY Curated A Gaming And Arcade Style Experience Whereby Fans Had To Navigate Through Different Stations To Win Prizes • Games Included: Cracking A Code To Win A Crate Of Prime And Money, A Claw Grabber With Custom Prizes, A Punching Machine And A Flying Money Activation • In Order To Complete The Experience, Fans Participated In Every Section, Winning Cash Prizes, Custom Elements And Prime Drinks • Fans Were Then Directed To A Suprise Meet And Greet With Both KSI and OLIVER TREE.