JLO X MALUMA - MARRY ME

OBJECTIVE

TO CREATE A POP UP ACTIVATION TO PROMOTE JLO’S NEW MOVIE MARRY ME

THEME

‘MARRY ME’

ACTIVATION

BAYY created a custom chapel-shaped photo booth, including a video message from JLo. Guests were invited into a pop-up shop in Boxpark Shoreditch, where they could use the custom accessories from the accessories wall to snap photos in the photo booth, create a love lock to symbolize their love, and see the gallery of images from the movie. BAYY also created a custom "Marry Me" wedding cake and custom signage: ‘This Way to the Altar’ and ‘Wedding of Maluma and JLo.’