JLO X MALUMA - MARRY ME

OBJECTIVE

TO CREATE A POP UP ACTIVATION TO PROMOTE JLO’S NEW MOVIE MARRY ME

THEME

‘MARRY ME’

ACTIVATION

BAYY CREATED A CUSTOM CHAPEL SHAPED PHOTOBOOTH INCLUDING A VIDEO MESSAGE FROM JLO. GUESTS WERE INVITED INTO A POP UP SHOP IN BOX PARK SHOREDITCH WHERE THEY COULD USE THE CUSTOM ACCESSORIES FROM THE ACCESSORIES WALL TO SNAP PHOTOS IN THE PHOTO BOOTH, CREATE A LOVE LOCK TO SYMBOLISE THEIR LOVE & SEE THE GALLERY OF IMAGES FROM THE MOVIE. BAYY ALSO CREATED A CUSTOM MARRY ME WEDDING CAKE AND CUSTOM SIGNAGE ‘THIS WAY TO THE ALTAR’ AND ‘WEDDING OF MALUMA AND JLO.’