ICE SPICE X NICKI MINAJ
OBJECTIVE
TO CREATE A VIRAL MOMENT AND TO CELEBRATE THE RELEASE OF ‘PRINCESS DIANA’ BY ICE SPICE FT. NICKI MINAJ.
THEME
THE ALBUM COVER FOR ‘'PRINCESS DIANA’.
ACTIVATION
BAYY WRAPPED AN ICONIC LONDON TAXI IN THE ‘PRINCESS DIANA’ COVER ART AND CAPTURED CONTENT IN KEY LONDON LOCATIONS.
