FOOTLOCKER X HYPE FOR THE HOLIDAY

OBJECTIVE

A Christmas campaign that involved customizing shoes and giveaways to immerse customers in the holiday giving season.

ACTIVATION

Bayy was commissioned to curate and produce a Footlocker store takeover and Hype Truck activation. This included customization by artists at Footlocker stations, a custom Footlocker "wheel of fortune," and a custom branded Footlocker van. Additional elements included a DJ, custom basketball hoop, custom lollipops, and more.