FOOTLOCKER X HYPE FOR THE HOLIDAY

OBJECTIVE

Christmas campaign that involved customising shoes and giveaways TO IMMERSE CUSTOMERS IN HOLIDAY GIVING SEASON.

ACTIVATION

Bayy were commissioned to curate and produce a Footlocker Store Takeover x Hype Truck Activation, INCLUDING CUSTOMISATION BY ARTISTS AT FOOTLOCKER STATIONS, A custom footlocker ‘wheel of fortune’ AND A CUSTOM BRANDED FOOTLOCKER VAN. SOME Extra elements included a Dj, Custom basketball hoop, Custom lollipops and more.