FENTY X HARVEY NICHOLS

OBJECTIVE

BAYY CAME UP WITH THE CONCEPT OF CREATING AN XL FENTY BOTTLE WITH A SECRET GARDEN INTERIOR WHICH PLAYED ON ALL THE SENSES. THE BOTTLE WAS SCENTED WITH THE FRAGRANCE AND HAD AUDIO FROM THE CAMPAIGN PLAYING FROM HIDDEN SPEAKERS. THE AIM OF INSTALLation IS TO CREATE A BUZZ AROUND the fenty eau de parfum LAUNCH IN A WAY NEVER BEEN DONE BEFORE.

THEME

THE concept was inspired by the fenty parfum bottle.

INSTALLATION

the installation included a custom flower archway created from all the plants used to make the scent, posters displayed in the Harvey Nichols windows andcustom flower decoration around the store.