BAYY KNOWS HOW TO STAND OUT AND GO AGAINST THE NORM. we have WORKED ON A HUGE VARIETY OF PROJECTS over the past 2 years. BELOW IS A SELECTION OF SOME OF OUR FAVOURITE PROJECTS.
SYNAWORLD FUNFAIR
OBJECTIVE
to OWN HALLOWEEN BY CURATING A SYNAWORLD HALLOWEEN FUNFAIR.
CREATIVE
BAYY WERE COMMISSIONED TO CURATE A FAN FOCUSED HALLOWEEN EXPERIENCE FOR CENTRAL CEE’S CLOTHING BRSND ‘SYNA’. BAYY CONCEPTUALISED AN IMMERSIVE, SPOOKY FUNFAIR, BUILT FRO THE GROUND UP IN WEST LONDON, HOME TO CENTRAL CEE. TICKET HOLDER WERE GREETED WITH GIANT CUSTOM SYNA LETTERING AND HAD UNLIMITED ACCESS TO 6 CLASSIC FUNFAIR RIDES! FANS WERE GIVEN FREE SYNA APPAREL AND THE CHANCE TO PURCHASE EXCLUSIVE PIECES. THE EVENT WAS SUPPORTED BY MCDONALDS AND DRIP WATER ALLOWING GUESTS TO HAVE FREEN FOOD AND DRINKS.
THE HARDER THEY FALL, BACKROAD GEE
OBJECTIVE
BAYY HAVE BEEN ASKED TO THROW AN ICONIC AFTER PARTY FOR THE SCREENING OF NETFLIX ORIGINAL THE HARDER THEY FALL.
THEME
THE HARDER THEY FALL IS A NETFLIX ORIGINAL WESTERN, ONE OF THE VERY FEW WESTERNS WHERE THE MAIN CAST IS ALL BLACK. THE SOUNDTRACK IS A COLLABORATION BETWEEN JAY Z, KID CUDI AND BACKROAD GEE. THIS AFTERPARTY WILL CELEBRATE THE UKS BACKROAD GEE WITH A LIVE PERFORMANCE.
ACTIVATIONS
BAYY CREATED AN ICONIC WILD WEST AFTER PARTY EXPERIENCE TRANSFORMING THE EVERYMAN CINEMA INTO A WILD WEST SALOON. EACH ROOM WAS FULLY TRANSFORMED CUSTOMISED DOWN TO THE SMALLEST DETAILS TO MAKE THE GUESTS FEEL LIKE THEY HAVE STEPPED INTO SCENES FROM THE MOVIE. THE EXPERIENCE WAS ENHANCED BY ACTORS, DJ SETS, GAMES AND CUSTOM BUILT INSTALLATIONS AND PHOTO OPPORTUNITIES.
CHANNEL 4.0 LAUNCH
OBJECTIVE
BAYY FULLY TRANSFORMED THE SAATCHI GALLERY INTO AN EXPERIENTIAL EVENT WHICH IMMERSED THE CROWD INTO THE RUNNING THEMES OF THE NEW SHOWS LAUNCHING ON THE CHANNEL 4.0 YOUTUBE PLATFORM.
THEME
THE THEME was based on the new shows that launched on channel 4.0.
ACTIVATIONS
bayy created a custom “box fresh” shoe cleaning bodega, a “flight mode” airport experience where guests can win scratch card prizes, a “driven” race track where guests can compete for prizes, a “secret sauce” stand and an “it’s alright to be white” pub installation.
KICK GAME - PARIS FASHION WEEK
CLIENT
TO CREATE A POP UP EXPERIENCE FOR KICK GAME ‘LA MAISON’ AND PARIS FASHION WEEK
CREATIVE
BAYY CURATED A 2 DAY PARIS FASHION WEEK POP EXPERIENCE HOSTED BY KICK GAME. BAYY TRANSFORMED THE VENUE INTO A GALLERY STYLE APce showcasing £500K worth of trainers and included collaborations with pause magazine and msm magazine.
FOOTLOCKER TN LAUNCH PARTY
CLIENT
TO PRODUCE AND CURATE A LAUNCH PARTY TO CELEBRATE AND LAUNCH NIKE’S 25 YEAR ANNIVERSARY ‘TN’ TRAINERS AND BOOK.
CREATIVE
AS FOOTLOCKER IS ‘THE HOME OF TN’, THE EVENT TOOK PLACE IN FOOT LOCKER’S FLAGSHIP MARBLE ARCH STORE. WE PRODUCED SOME CUSTOM ELEMENTS WHICH INCLUDED A DJ BOOTH, BAR, COCKTAILS, PHOTO WALLS AND A HUGE ‘TN’ LOGO CAKE.
PINKPANTHERESS ESCAPE ROOM
OBJECTIVE
to CURATE AN ESCAPE ROOM EXPERIENCE TO CELEBRATE THE LAUNCH OF PINKPANTHERESS’ HIGHLY ANTICIPATED ALBUM, HEAVEN KNOWS.
CREATIVE
BAYY PRODUCED AN IMMERSIVE ESCAPE ROOM FAN EXPERIENCE FROM CONCEPT TO PRODUCTION, WHICH GAINED INTEREST FROM THOUSANDS OF FANS EAGER TO TAKE PART.
AB ‘WELCOME TO HAMMERVILLE’
OBJECTIVE
TO CREATE A LAUNCH PARTY to celebrate the release of AB’s new EP.
INSTALLATIONS
Bayy ideated, curated and produced a mixtape launch party to celebrate the release of AB’s new EP. The party was hosted in a garage-style venue and included features such as bespoke front entrance, custom party elements and a live graffiti artist.
DIGGA D ‘BACK TO SQUARE ONE’
OBJECTIVE
to create A POP UP MUSEUM AND MERCH SHOP TO HELP PROMOTE THE RELEASE OF DIGGA D’S LATEST ALBUM ‘BACK TO SQUARE ONE’.
CREATIVE
BAYY Were Commissioned To Curate A "Back To Square One" Activation, Which Showcased Fans Digga's Journey. THE Activations In The Space Included A Gallery Exhibition of Memorabilia From Digga D’s Childhood And Music Video Props, A 3D Scale Model Of Powis Square And A Pop Up Corner Shop Where Digga D Hosted A Meet And Greet And Album Signing With Fans.
M HUNCHO
OBJECTIVE
TO PRODUCE AN IMMERSIVE HOUSE EXPERIENCE TO PROMOTE THE RELEASE OF M HUNCHO’S LATEST RELEASE ‘MY NEIGHBOURS DON’T KNOW’.
THEME
MTV CRIBS
INSTALLATION
BAYY PRODUCED AN IMMERSIVE HOUSE EXPERIENCE, COMPLETELY TRANSFORMING A SUBURBAN HOME IN NORTH WEST LONDON AND USING CUSTOM ELEMENTS INSPIRED BY THE ‘MY NEIGHBOURS DON’T KNOW’ ALBUM CREATIVE. THIS INVOLVED DIFFERENT ACTIVATIONS WITHIN EACH ROOM OF THE HOUSE AND GARDEN, AS IF FANS WERE STEPPING INTO HUNCHO’S HOUSE. TO ADD TO THIS, we hired two immersive karen-like actors, posing as nosey neighbours to add to the resident atmosphere. this included a meet and greet with fans as well asa album signing.
debenhams x mac
OBJECTIVE
to create a pop-up DEBENHAMS X mac store TO LAUNCH THEIR COLLABORATION.
THEME
expect the unexpected
ACTIVATION
BAYY WERE COMMISSIONED BY DEBENHAMS TO CURATE AN EXPERIENTIAL EVENT TO LAUNCH THEIR ONLINE COLLABORATION. WE CONCEPTUALISED AN EVENT THAT ‘EXPECTED THE UNEXPECTED’ AND TRANSFORMED A WHITE SPACE INTO A DEBENHAMS X MAC STORE IN CENTRAL LONDON. ALL OF MAC’S HERO PRODUCTS WERE MADE OF CAKE.
NALA’S BABY 1ST ANNIVERSARY
OBJECTIVE
TO create s fun and memorable event to commemorate the 1st year anniversary of nala’s baby.
INSTALLATION
bayy curated an experiential event with a custom lab for kids to learn about the product ingredients, A colouring station with a COLOURING wall and floor, A custom reading arch, A custom bar, A custom dj booth, affirmation pond and softplay. food was provided by fireaway pizza.
NALA'S BABY LAUNCH PARTY
CLIENT
TO CREATE A LAUNCH PARTY FOR NALA’S BABY
CREATIVE
BAYY PRODUCED AND DESIGNED THE PARTY FOR NALA’S BABY TO CELEBRATE THE LAUNCH OF THE COMPANY. THIS INCLUDED A PETTING ZOO, CUSTOM BUILT TREE HOUSE, FACE PAINTING STATION, SOFT PLAY AND BRANDED BOUNCY CASTLE. BAYY ALSO ORGANISED THE CATERING PROVIDED ON THE DAY WHICH WAS A CREPES AND CONES STATION, CUSTOM CAKES AND A CHOCOLATE FOUNTAIN.
BROKEN PLANET MARKET POP UP
CLIENT
TO CREATE A POP UP STORE FOR THE NEW MERCH COLLECTION
THEME
THE UNIVERSE.
INSTALLATIONS
BAYY WERE COMMISSIONED TO FULLY TRANSFORM A VENUE INTO A BROKEN PLANET MARKET UNIVERSE EXPERIENCE. THIS CONSISTED OF 5 DIFFERENT ROOMS THEMED TO COMPLEMENT THE MOON, SAND, ICE AND EARTH. THIS POP UP WAS OUR BIGGEST TURN OUT YET AND BROKE QUEUE RECORDS.
FREDO UNFINISHED BUSINESS HARROW ROAD TAKEOVER
OBJECTIVE
TO PROMOTE THE RELEASE OF ‘UNFINISHED BUSINESS’ WHILST GIVING BACK TO THE COMMUNITY.
INSTALLATION
BAYY TOOK OVER THE HARROW ROAD STRIP WITH FREDO AND HIS TEAM AND THE STRIP CAME OUT TO SUPPORT! THE CREATIVE INCLUDED REBRANDING SHOPS IN HIS HOMETOWN ON HARROW ROAD. FREDO ALSO PUT ON A SURPRISE PERFORMANCE.
PLANTMADE POP-UP
OBJECTIVE
TO CREATE A WEEKEND POP-UP FOR PLANTMADE.
THEME
RAINFOREST
INSTALLATIONS
BAYY DESIGNED A GREEN WONDERLAND, TAKING INSPIRATION FROM INGREDIENTS FOUND IN THE PRODUCTS. WE USED PLANTS. MOSS MOUNDS AND FLOWERS TO DRESS THE SPACE AND ACTIVITIES WITHIN THE SPACE INCLUDED A CUSTOM BUILT SPINNING WHEEL AND A CUSTOM FRUIT STAND.
NINA NESBITT
OBJECTIVE
TO CREATE A FAN MEET & GREET EVENT FOR NINA NESBITT
THEME
SCANDINAVIAN CABIN
INSTALLATIONS
BAYY CREATED AN IMMERSIVE SCANDINAVIAN CABIN EXPERIENCE TO COMMEMORATE THE RELEASE OF NINA NESBITT’S ALBUM ‘ÄLSKAR’ WHERE FANS COULD MEET AND HAVE A Q&A SESSION WITH NINA AND BUY MERCH.
AJ Tracey, Flu GamE
ALL STAR BASKETBALL TOURNAMENT
OBJECTIVE
Create a 360 marketing campaign, creative gifting and activations across the week of the release of AJ Tracey’s new album ‘Flu Game’’
THEME
Michael Jordan’s iconic Flu Game in the 1997 NBA finals
INVITES
Custom ‘Flu Game’ Pizza boxes containing a custom team jerseys, foam fingers, masks & sanitiser. Digital basketball ticket style invites.
INSTALLATIONS
BAYY curated and executed a LIVE STREAMED CELEBRITY Basketball Tournament in the Copperbox Arena in partnership with the London Lions. It included performances from Cheerleaders curated by BAYY, a Mascot, custom Flu Game Pizzeria and a gifting suite. The event was live streamed on YouTube with a commentator from ‘No Signal’ for fans to tune in to the event on the night.
MAHALIA ‘IRL’ LAUNCH PARTY
OBJECTIVE
TO Curate a launch party to celebrate the release of mahalia’s latest album ‘irl’.
INSTALLATIONS
bayy Were Commissioned To Curate An Album Launch Party For Mahalia At 100 Shoreditch To Celebrate Her Second Album. bayy Drew Inspiration From The Album Creative And The Venue Skyline And Design. The Outcome Was A Sleek And Simple Aesthetic.
the Production Included A 360 Vinyl Panoramic View, A Vinyl And Merch Stand And Much More. We Collaborated With pandora and ciroc vodka As Sponsors.
ShY FX POP-UP
OBJECTIVE
TO CELEBRATE AND PROMOTE THE RELEASE OF SHY FX, KOJEY RADICAL AND NILE RODGERS’ TRACK ‘GOOD MORNING’.
INSTALLATION
Bayy Produced And Designed A Fully Custom Good Morning Breakfast Cafe INCLUDING Custom Branded Coffees, Juices And Breakfast Brioches. shy fx AND kojey radical Surprised Fans With A Performance Of ‘Good Morning’ And Fans Could Take Away Custom Metro Newspapers & Enjoy A Free Breakfast.
NELLA ROSE BIRTHDAY
OBJECTIVE
TO CREATE A BIRTHDAY PARTY TO REMEMBER FOR NELLA ROSE.
THEME
50 CENT/G UNIT THEMED
INSTALLATIONS
BAYY PRODUCED A CUSTOM CANDY SHOP AND A TEMPORARY TATTOO PALOUR. IN TRUE SWEET 16 STYLE, NELLA ARRIVED IN A CLASSIC 1973 CADILLAC CONVERTIBLE.
FLO POP UP
OBJECTIVE
BAYY HAS BEEN ASKED TO ORGANISE A POP UP FOR FLO’S LATEST SINGLE ‘FLY GIRL’ FOR FAN.
AIM
TO GENERATE A BUZZ AROUND THE RELEASE OF FLO’S LATEST SINGLE ‘FLY GIRL’.
ACTIVATIONS
BAYY CREATED A CUSTOM NAIL AND TOOTH GEM SALON WHICH WAS BRANDED DOWN TO EVERY LAST DETAIL. THE POP UP INCLUDED A LIVE DJ PERFORMANCE, A PHOTOBOOTH, AN AFFIRMATIONS WALL, NAIL AND TOOTH GEM STATIONS AND MORE…
RAPS BY TINIE TEMPAH AND KITCHEN VENTURES
OBJECTIVE
TO PROMOTE AND CREATE A BUZZ AROUND THE LAUNCH OF RAPS BY TINIE TEMPAH AND KITCH VENTURES
CREATIVE
BAYY WAS INVOLVED IN ALL ASPECTS FROM BRANDING TO EVENT IDEATION AND CREATED A PR GIFTING BOX, A LAUNCH PARTY, BRANDING AND SOCIAL MEDIA MANAGEMENT. BAYY CREATED MONOPOLY THEMED GRAPHICS FOR THE CREATIVE ELEMENTS across all aspects of the launch, including the pr box design, social graphics, photowall, menus and more…
NVLTY POP UP
OBJECTIVE
TO CREATE NVLTY’S FIRST-EVER POP-UP.
INSTALLATIONS
BAYY Were Commissioned By nvlty london To Curate Their First Solo Popup. Using Concrete And Steel Tones BAYY Designed A Clean Space To Go In Line With Their CLEAN-CUT Brand And Aesthetics. THE Creative Included A Boxing Machine, Retro Video Games, A Drinks Cart And Much More.
THE RENAISSANCE PARTY
OBJECTIVE
TO CREATE A PARTY FOR THE CELEBRATION OF BEYONCE’S NEW ALBUM RENAISSANCE AND BIRTHDAY, HOSTED BY JULIE ADENUGA & MIMI THE MUSIC BLOGGER.
THEME
BEYONCE’S RENAISSANCE ALBUM
CREATIVE
BAYY WAS INVOLVED IN ALL ASPECTS OF THE EVENT ALONG WITH DON’T TRUST THE INTERNET, FROM THE SET DESIGN TO PRODUCTION, AND CREATED CUSTOM ELEMENTS SUCH AS A CUSTOM HORSE PHOTO INSTALLATION, A CUSTOM CAKE, SCREEN VISUALS AND THE PERFORMANCES.
NALA'S BABY XMAS PARTY
BRIEF
TO CREATE A XMAS PARTY FOR NALA’S BABY.
CREATIVE
BAYY CURATED A BESPOKE SANTA’S GROTTO IN FULL NALA’S BRANDING TO CLOSE THE CAMPAIGN IN 2022. THE ACTIVATION CONSISTED OF A FULL VENUE TRANSFORMATION AND INCLUDING A SANTA’S GROTTO WHERE GUESTS RECEIVED NALA’S BABY GIFTS, A CHRISTMAS CARD MAKING SECTION, AND A HOT CHOCOLATE SECTION.
YOUNG T & BUGSEY - TRUTH BE TOLD
OBJECTIVE
CURATE AND HOST THE ‘TRUTH BE TOLD’ ALBUM LAUNCH PARTY
THEME
FAKE NEWS
ACTIVATION
BAYY TRANSFORMED THE FRONT OF THE VENUE USING FLY POSTERED FAKE NEWS ARTICLES AS WELL AS CREATING A CUSTOM NEWS STAND WHERE GUESTS COULD COLLECT ROLLED MINI NEWSPAPERS TO USE AS DRINKS TOKENS, A PHOTO BOOTH, CUSTOM COCKTAIL MENU, CUSTOM STAFF T-SHIRTS AND OTHER ELEMENTS DOWN TO THE SMALLEST DETAILS E.G. CUSTOM SOAP IN THE BATHROOM.
HEADIE ONE ROSE OUD BRUNCH
OBJECTIVE
TO HOST AN EXCLUSIVE AND LUXURY “ROSE OUD BRUNCH” EVENT TO CELEBRATE THE LAUNCH OF HEADIE ONES FRAGRANCE & MERCH COLLECTION IN FLANNELS ALONGSIDE HIS ALBUM RELEASE.
THEME
THE THEME FOR THE BRUNCH IS THE ROSE OUD FRAGRANCE.
ACTIVATION
BAYY CURATED A ROSE OUD BRUNCH EXPERIENCE FOR AN EXCLUSIVE GUEST LIST. THE EXPERIENCE WILL BEGIN WHEN THE GUESTS ARE CHAUFFEURED TO PROPERTY IN ROLLS ROYCES. AS GUESTS ENTERED THE VENUE IT WAS FILLED WITH THE ROSE OUD SCENT, ROSE FLOWER INSTALLATIONS FILLED THE TABLES AND CEILING AS WELL AS A CUSTOM BED WITH ROSE PHOTO INSTALLATION INSPIRED BY HEADIE ONES ALBUM ARTWORK. ADDITIONAL DETAILS INCLUDED BRANDED NAPKINS, MENUS AND NAME PLAQUES AT EACH GUESTS SEAT. WAITERS WORE CUSTOM BRANDED SUITS AND SERVED THE GUEST A ROSE INSPIRED MENU INCLUDING ROSE COCKTAILS AND A LUXURY GHANAIAN CUISINE.
NINES ‘PROJECT X PARTY’
OBJECTIVE
TO promote the release of crop circle 2.
ACTIVATIONS
bayy FACILITATED in sourcing the creative assets and props for the thug mansion ‘project x party’ and different league video bts. both the crop cat inflatable and the gelato van were designed and produced by bayy.
OFF SPRING X JORDAN X PAQ
OBJECTIVE
PRODUCTION FOR THE ‘FROM THE JUMP’ IMMERSIVE EXHIBITION
THEME
BLACK BRITISH CULTURES CONTRIBUTION TO SNEAKER CULTURE
ACTIVATION
THE INSTALLATION CONSISTED OF AN EXHIBITION STYLE SPACE, A CUSTOM BUILT NAIL BAR, A BASKETBALL COURT ROOM, A SCREENING ROOM AND A CONVENIENCE STORE. PRODUCTION, BUILD AND INSTALL BY BAYY FOR PAQ WORKS.
Nines - CRABS IN A BUCKET drive in cinema
OBJECTIVE
Bring to life the album ‘Crabs in a Bucket’ through a series’s of activations & create a buzz on social media
THEME
Crabs in a Bucket
INSTALLATIONS
Drive in Cinema. BAYY curated and produced a drive-thru cinema to screen Nine’s visual album. BAYY’s production team worked to create a custom ‘Crabs in a Bucket’ seafood stall, ticket office, popcorn stand and custom wrapped cars. Each meal came with custom wet wipes, chewing gum, hot sauce and a personalised bottle of Hennessy. This event was held in a transformed carpark where guests could come and enjoy the experience in private cars, complying with the lockdown restrictions in 2020.
GIANT MONOPOLY. BAYY curated a fully immersive experience where players could come to play a giant custom Monopoly game. The board was customised using significant locations to the artist. Players could travel around the board using electric toy cars, roll XL dice while the bank had real money. This was held on Church Road, North West London - we chose this location as it is where the artist is from.
MAHALIA ROADSIDE
OBJECTIVE
BAYY CURATED AND HOSTED AN INTIMATE FAN CONCERT TO CELEBRATE THE LAUNCH OF MAHALIA X AJ TRACEY’S SINGLE ‘ROADSIDE.’
THEME
THE THEME FOR THE EVENT WAS THE ROADSIDE DINER, WITH BRANDING AMERICAN DINER INSPIRED.
ACTIVATION
BAYY HOSTED AN INTIMATE ‘ROADSIDE POP UP’ IN SHOREDITCH, LONDON FOR MAHALIA’S FANS. THIS INCLUDED A FULLY CUSTOM WRAPPED ‘ROADSIDE DINER’ TRUCK FITTED WITH DJ EQUIPMENT WHICH MAHALIA PERFORMED FROM AND MENU’S WITH A BURGER INSIDE A CUSTOM BURGER BOX AS VIP INVITES. BAYY ALSO ORGANISED FOOD AND DRINKS FOR ALL GUESTS ON THE NIGHT.
RAY BLK - ACCESS DENIED
OBJECTIVE
BAYY HAVE BEEN ASKED TO THROW A THANK YOU PARTY ON THE 7TH OCTOBER FOR ALL HER PEOPLE TO CELEBRATE THE LAUNCH OF RAY BLKS DEBUT ALBUM RELEASE ‘ACCESS DENIED.’
THEME
THE EXPERIENCE AND AFTER PARTY WERE DESIGNED AROUND THEME, TRACKS AND LYRICS FROM RAY BLKS NEW ALBUM ACCESS DENIED.
ACTIVATIONS
BAYY CREATED AN INTERACTIVE EXPERIENCE WHERE WE DESIGNED 3 FULLY IMMERSIVE ESCAPE ROOM EXPERIENCES. TAKING INSPIRATION FROM RAY BLKS ALBUM ACCESS DENIED’S TRACK NAMES AND LYRICS TO CREATE EACH STORYLINE AND GAME PROPS. BAYY ALSO CREATED A FULLY CUSTOMISED AFTER PARTY ROOM.
M$ BANKS X AMAZON - ON MY WAY
OBJECTIVE
TO CREATE A CELEBRATE THE RELEASE OF M$ BANKS’ NEW CHRISTMAS SINGLE WITH AMAZON MUSIC AND +44.
THEME
PINK SANTA’S GROTTO
INSTALLATION
BAYY COMPLETELY TRANSFORMED THE VENUE WITH EACH ROOM FULLY CUSTOMISED AND A FULL FRONT INSTALLATION TO CREATE AN IMMERSIVE EXPERIENCE FOR GUESTS. KEY DETAILS TO FURTHER ENHANCE THE EXPERIENCE INCLUDED A PINK LAMBORGHINI WITH PRESENTS AND AN XL ADVERT CALENDAR FOR THE PHOTO OPPORTUNITIES, HIRED ACTORS TO TAKE ON THE ROLE OF Santa Claus AND THE ELVES, CUSTOMISED COOKIES AND A WISHLIST AREA.
FRENCH THE KID
OBJECTIVE
TO CREATE A LAUNCH EVENT FOR THE RELEASE OF ‘NEVER BEEN ORDINARY’ MIXTAPE
CREATIVE
BAYY FULLY TRANSFORMED A TRADITIONAL PIE AND MASH SHOP IN ESSEX WHICH FEATURED A LIVE PERFORMANCE FROM FRENCH THE KID HIMSELF, A MERCH SHOP, A FAN MEET AND GREET AND FREE BANGERS AND MASH.
DARKOO X WINGSTOP POP UP
OBJECTIVE
TO CURATE THE DARKOO X WINGSTOP POP UP ACTIVATION.
THEME
THE THEME FOR THE EVENT IS DARKOOS LATEST RELEASE 2 IN 1.
INSTALLATION
BAYY FACILITATED A COLLABORATION BETWEEN ARTIST DARKOO AND WINGSTOP UK HOSTING A POP UP SHOW WITH PHOTO OPS IN ONE OF LONDONS WINGSTOP STORES. FANS WERE INVITED DOWN TO AN INTIMATE FAN CONCERT WITH FOOD AND DRINKS. BAYY CREATED A HUMAN SIZED DARKOO BARBIE BOX PHOTO INSTALLATION, CUSTOM WINGSTOP X DARKOO MENUS, STAFF UNIFORMS, TRAYS, HAND WIPES & ANTIBACTERIAL GELS.
BRUCE SPRINGSTEEN
OBJECTIVE
TO CAPTURE THE ATTENTION OF THE PUBLIC AND CREATE A MEDIA BUZZ THROUGH A POP UP SCREENING & CUSTOM REFRESHMENTS STAND FOR BRUCE SPRINGSTEEN - THE LEGENDARY 1979 NO NUKES CONCERTS.
THEME
BRUCE SPRINGSTEEN - THE LEGENDARY 1979 NO NUKES CONCERTS
ACTIVATIONS
BAYY CREATED A POP UP CINEMA SCREENING OF THE LIVE CONCERT & UNSEEN FOOTAGE IN BOX PARK SHOREDITCH, A VENUE WITH HEAVY FOOTFALL. ADDITIONALLY, WE CREATED A FULL BRANDED, CUSTOM WRAPPED REFRESHMENTS TRUCK SERV- ING COMPLIMENTARY HOT DRINKS IN CUSTOM BRANDED CUPS, CUSTOM MENUS AND STAFF IN FULLY BRANDED UNFORMS TO ENCOURAGE PASSERS BY TO STOP AND WATCH THE SHOWING. ELEMENTS WILL FEATURE QR CODES TO TAKE GUESTS TO THE WEBSITE TO PURCHASE THE FILM TO STREAM AT HOME.
+44 PRESENTS - RISKY ROADZ
OBJECTIVE
BAYY CURATED THE +44 PRESENTS RISKY ROADS OFFICIAL PREMIER.
THEME
grime's original documentarians, Roony 'Risky Roadz' Keefe, returns with a new, landmark chapter for the iconic Risky Roadz film series.
ACTIVATION
BAYY CREATED CUSTOM CINEMA TICKETS, CUSTOM RISKY ROADZ POPCORN BOXES, DRINKS CUPS, FOOD MENUS AND PROMOTIONAL POSTERS.
MS BANKS MIXTAPE LAUNCH PARTY
CLIENT
MS BANKS
OBJECTIVE
Curate a listening party to launch Ms Banks’s new mixtape “Coldest winter ever”
THEME
Bank of Ms Banks
INVITES
Ms Banks credit card
INSTALLATIONS
BAYY transformed studio spaces into the bank of Ms Banks, the space was cladded with Ms Bank credit cards and custom money.
Installations included a cashier desk equipped with model cashiers dressed in pink suits.
A safe photo installation and pink piggy banks scattered around the venue.
CUPPY MTV CRIBS
OBJECTIVE
To create an all-girls exclusive screening session at The Pink Penthouse for Cuppy’s MTV Cribs episode.
THEME
Pink paradise.
INSTALLATION
Bayy curated a custom menu, an all-pink cuisine for the guests to enjoy whilst watching the screening, posters to put up around the venue, and an influencer guest list to help generate a buzz around the release of the MTV Cribs episode.
K TRAP FAN CONCERT
OBJECTIVE
BAYY ORGANISED AND CURATED THE ULTIMATE K TRAP FAN CONCERT TO PROMOTE THE ARTISTS LATEST RELEASE ‘TRAPO.’ BAYY WORKED TO SOURCE A VENUE, STAFF AND CURATE THE SPACE, INCLUDING INSTALLATIONS, A CUSTOM BAR AND CUSTOM REFRESHMENTS.
THEME
THE THEME FOR THE EVENT WAS TO CREATE AN EXPERIENCE FOR K TRAP SUPER FANS TO CELEBRATE THE LAUNCH OF ‘TRAPO.’
ACTIVATION
BAYY HOSTED A INTIMATE FAN CONCERT INCLUDING A TRAP KITCHEN PHOTO INSTALLATION, SET DESIGN FOR THE STAGE, A CUSTOM BUILT MERCH STAND, CUSTOM K TRAP FIJI WATERS, A CUSTOM BAR, MIX TAPES, STAFF UNIFORMS & WRISTBANDS.
NIKO OMILANA - NOT APPLE
OBJECTIVE
To create a parody Apple store for Niko’s Youtube channel where customers can win prizes.
THEME
APPLE PARODY STORE
INSTALLATION
The installation contained custom posters which were placed around the venue and vinyl stickers to brand the pop up parody store.
Niko Omilana - FAKE RESTAURANTS
OBJECTIVE
BAYY has worked with Niko Omilana to produce a series of creative installations and activations for his YouTube series.
THEME
Turn Starbucks into Starshmucks. NotMcDonalds restaurant. NotMcDonalds Drive Thru/Worlds Largest Burger.
INSTALLATION
Starshmucks - BAYY transformed a car wash into a drive through restaurant experience. Directing and producing the set design including a branded vehicle, custom food packaging, food and drinks menu and a Starshmucks mascot.
NotMcDonalds restaurant - Niko took over a burger restaurant and BAYY transformed it into a parody not McDonald’s including menu branding, posters, leaflets, cups, food packaging, staff uniforms, and complete vinyl branding inside and outside the restaurant.
NotMcDonalds Drive Thru - The Bayy team transformed the Beta squads house front drive into a NOT McDonalds drive thru by designing and building a custom drive thru wall and providing “sad meal” toys - a custom Mona Niko magnet.
The aim was to get back at McDonald’s for not hiring Niko and to feed the nation shush burgers
Worlds Largest Burger - BAYY completely transformed a delivery truck into a ‘Niko Delivers Large’ delivery truck to accompany him whilst he was delivering the worlds largest burgers.
AWARENESS
OBJECTIVE
TO generate a buzz around the release of the des vu awareness collection
CREATIVE
BayY CURATED a pastel pop up shop to keep in theme with the colours used for the collection, and created custom elements such as a poster, menu, stickers and vinyl to go around the venue.
DOJA CAT
UK HOT PINK LAUNCH
CLIENT
Ministry of Sound Records and Beats By Dre
OBJECTIVE
Produce a fan experience for american artist Doja Cat.
THEME
Doja’s popular music videos
INVITES
Doja Cat custom body wash
INSTALLATION
Beats project space was transformed into a Doja Cat dream. The bathrooms were wrapped in hot pink vinyl, powerpuff girls beamed off the projectors, guests graffitied on our Doja Cat wall and took selfies in front of the pink “juicy” market staff and LV lawn.
KREPT'S 30TH/GENDER REVEAL
OBJECTIVE
Create a night like no other
THEME
BLACK TIE/ Black Excellence
INSTALLATIONS
The gherkin was transformed into a black tie event. The first part of the event was a 3 course meal sponsored by Childsplay, white rose reefs and candles dressed the tables.
KONAN 30
OBJECTIVE
Create an intimate birthday party.
THEME
BALLERS ONLY
INSTALLATION
We created a basketball court sponsored by Puma and BooHooMan. The party included a Konan team mascot and BooHoo cheerleaders.
WES NELSON - ‘SEE NOBODY’ LAUNCH PARTY
OBJECTIVE
Curate and produce an event to celebrate the launch of Wes Nelsons debut single “See Nobody.”
THEME
BATMAN
INVITES
Digital old school newspaper themed invitations were send out to guests.
INSTALLATION
BAYY curated and hosted a Batman themed launch party, including a drinks reception, live performances, entertainment and a Q&A. The event featured themed set design and artwork, custom bottles & drinks menu, a magician and live DJ as well as a performance from the artist. Guests each received custom gift boxes on the night including; a comic book, a miniature Bat Mobil car, portable phone chargers, personalised bottles of Patron and a shot glass.
REVENGE IS SWEET
CLIENT
VIRGIN EMI
THEME
Revenge is sweet/Halloween
INVITES
Custom chocolate bars with a golden ticket inside
INSTALLATIONS
The whole venue was transformed into a revenge scene, this included a trashed car, police interrogation room and a sweet shop identical to the cover of their mixtape.
Each room was paired with actors to add to the interactive experience. The event was sponsored by BooHooMan, Ciroc, Puma and Hennessy.
TAME IMPALA
OBJECTIVE
TO CREATE A RUSHIUM LAB THEMED PARTY FOR FANS AND INDUSTRY GUESTS.
THEME
A CLINICAL TRIAL LAB
CREATIVE
BAYY TRANSFORMED A VENUE INTO A AIONWELL RUSHIUM CLINICAL TRIAL LAB WHICH CONSISTED OF CUSTOM COCKTAILS SERVED IN A TEST TUBE, PRESCRIPTION STYLE DRINKS MENU, PHARMACY INSPIRED BAR AND MERCH AREA, LAB POSTERS AND A GIANT INFLATABLE. ALL STAFF WERE GIVEN CUSTOM LAB COATS AND GOGGLES TO MAKE THE EXPERIENCE FEEL EVEN MORE IMMERSIVE.
CHANNEL 4 UNTOLD
OBJECTIVE
BAYY PRODUCED AND DIRECTED THE CREATIVE FOR THE CHANNEL 4 UNTOLD PREMIERE.
CREATIVE
THE CREATIVE INCLUDED CUSTOM MERCH, POSTERS AND VINYL, DESIGNED BY BAYY.
BEATOPIA
CLIENT
TO CREATE A FAN MEET & GREET EVENT
THEME
BEABADOOBEE’S ABLUM ‘BEATOPIA’
INSTALLATIONS
BAYY CREATED A GALLERY STYLE POP UP TO COMMEMORATE THE RELEASE OF BEABADOOBEE’S ALBUM ‘BEATOPIA’ WHERE FANS COULD MEET BEABADOOBEE AND BUY MERCH.
