DUA LIPA x radical optimism
OBJECTIVE
TO ENGAGE FANS AND CREATE A MEMORABLE EXPERIENCE FOR THE RELEASE OF DUA LIPA’S NEW ALBUM ‘RADICAL OPTIMISM’.
ACTIVATION
A CUSTOM BRANDED ‘RADICAL OPTIMISM’ ICE CREAM VAN WITH A MANIFESTATION BOARD FOR FANS TO ENGAGE WITH, STATIONED IN 3 LONDON LOCATIONS, GIVING OUT FREE ICE CREAM AND PROVIDING THE PERFECT PHOTO OPPORTUNITY.
