debenhams x mac
OBJECTIVE
to create a pop-up DEBENHAMS X mac store TO LAUNCH THEIR COLLABORATION.
THEME
expect the unexpected
ACTIVATION
BAYY WERE COMMISSIONED BY DEBENHAMS TO CURATE AN EXPERIENTIAL EVENT TO LAUNCH THEIR ONLINE COLLABORATION. WE CONCEPTUALISED AN EVENT THAT ‘EXPECTED THE UNEXPECTED’ AND TRANSFORMED A WHITE SPACE INTO A DEBENHAMS X MAC STORE IN CENTRAL LONDON. ALL OF MAC’S HERO PRODUCTS WERE MADE OF CAKE.
