D BLOCK EUROPE

OBJECTIVE

To create live activations in London, including a fan experience to promote D Block Europe's new album "Home Alone 2."

THEME

BAYY created a campaign across the album release week, including a pop-up fan experience "The House of DBE," inspired by their album name "Home Alone 2" and album artwork, a gaming app, and a guerrilla marketing campaign with XL goat heads in central London.

ACTIVATION 1

BAYY transformed a venue in central London into a DBE "Home Alone 2" experience. Fans and VIP guests were invited to the immersive experience, including an exhibition, XL snakes and ladders, a merch shop, a Q&A session, and more.

ACTIVATION 2

BAYY created a custom-made 6-meter-tall goat head knocker with the purple snake inflatable, based on the album artwork with DBE branding. BAYY used a guerrilla marketing technique, popping up at key London locations.

ACTIVATION 3

DBE APP. BAYY PRODUCED AN OFFICIAL DBE GAMING APP.