D BLOCK EUROPE

OBJECTIVE

TO CREATE LIVE ACTIVATIONS IN LONDON INCLUDING A FAN EXPERIENCE TO PROMITE D BLOCK EUROPES NEW ALBUM HOME ALONE 2.

THEME

BAYY WILL CREATE A CAMPAIGN ACROSS ALBUM RELEASE WEEK INCLUDING POP UP FAN EXPERIENCE “THE HOUSE OF DBE” INSPIRED BY THEIR ALBUM NAME “HOME ALONE 2” & ALBUM ARTWORK, A GAMING APP & GUERRILLA MARKETING CAMPAIGN WITH XL GOATS HEADS IN CENTRAL LONDON.

ACTIVATION 1

BAYY TRANSFORMED A VENUE IN CENTRAL LONDON INTO A DBE HOME ALONE 2 EXPERIENCE. FANS AND VIP GUESTS WERE INVITED TO THE IMMERSIVE EXPERIENCE INCLUDING AN EXHIBITION, XL SNAKES AND LADDERS, MERCH SHOP, Q&A AND MORE. 

ACTIVATION 2

BAYY CREATED A CUSTOM MADE 6 METRE TALL GOAT HEAD KNOCKER WITH THE PURPLE SNAKE INFLATABLE BASED ON THE ALBUM ARTWORK WITH DBE BRANDING. BAYY USED A GURELLA MARKETING TECHNIQUE POPPING UP AT KEY LONDON LOCATIONS.

ACTIVATION 3

DBE APP. BAYY PRODUCED AN OFFICIAL DBE GAMING APP.