CHANNEL 4.0 LAUNCH

OBJECTIVE

BAYY FULLY TRANSFORMED THE SAATCHI GALLERY INTO AN EXPERIENTIAL EVENT WHICH IMMERSED THE CROWD INTO THE RUNNING THEMES OF THE NEW SHOWS LAUNCHING ON THE CHANNEL 4.0 YOUTUBE PLATFORM.

THEME

THE THEME was based on the new shows that launched on channel 4.0.

ACTIVATIONS

bayy created a custom “box fresh” shoe cleaning bodega, a “flight mode” airport experience where guests can win scratch card prizes, a “driven” race track where guests can compete for prizes, a “secret sauce” stand and an “it’s alright to be white” pub installation.