central cee - TURN THE WEST INTO THE ‘WILD WEST’
OBJECTIVE
Make the west go wild. Curate and execute multiple LIVE activations across WEST LONDON TO PROMOTE the ‘Wild West’ mixtape launch week.
THEME
Turn the West into the Wild West
INSTALLATIONS
WEST LONDON TAKEOVER - BAYY took over West London, Central Cee’s home town. Central See appeared riding a real horse throughout West London, old style ‘Wanted’ posters were fly posted across underground stations in our guerrilla marketing campaign, we created custom ‘Wild West’ branded orange Lamborghinis, Billboards and XL wanted posters at key landmarks across London. BAYY went on to create a collectible “Wild West” figurines of Central Cee on the horse inspired by the activation which fans could purchase.
