central cee - LIVE PERFORMANCE

OBJECTIVE

Make the west go wild. Curate and execute multiple activations across the ‘Wild West’ mixtape launch week.

THEME

Turn the West into the Wild West. SECRET LIVE SHOW.

INSTALLATIONS

BAYY produced a surprise live performance, announced 30 minutes before it began, at Wendell Park, West London. The pop-up performance was announced via a temporary, top-secret social media page created by BAYY.