BRUCE SPRINGSTEEN

OBJECTIVE

TO CAPTURE THE ATTENTION OF THE PUBLIC AND CREATE A MEDIA BUZZ THROUGH A POP UP SCREENING & CUSTOM REFRESHMENTS STAND FOR BRUCE SPRINGSTEEN - THE LEGENDARY 1979 NO NUKES CONCERTS.

THEME

BRUCE SPRINGSTEEN - THE LEGENDARY 1979 NO NUKES CONCERTS

ACTIVATIONS

BAYY CREATED A POP UP CINEMA SCREENING OF THE LIVE CONCERT & UNSEEN FOOTAGE IN BOX PARK SHOREDITCH, A VENUE WITH HEAVY FOOTFALL. ADDITIONALLY, WE CREATED A FULL BRANDED, CUSTOM WRAPPED REFRESHMENTS TRUCK SERV- ING COMPLIMENTARY HOT DRINKS IN CUSTOM BRANDED CUPS, CUSTOM MENUS AND STAFF IN FULLY BRANDED UNFORMS TO ENCOURAGE PASSERS BY TO STOP AND WATCH THE SHOWING. ELEMENTS WILL FEATURE QR CODES TO TAKE GUESTS TO THE WEBSITE TO PURCHASE THE FILM TO STREAM AT HOME.