ASOS x DLT

OBJECTIVE

TO PROMOTE THE ASOS BRAND AT THE DLT FESTIVAL

ACTIVATION

We produced an ASOS on the Beach installation at DLT The Recipe R&B Festival. The activation centered around a custom-built photo booth disguised within an ASOS beach hut, where guests could take pictures with their friends to remember this core memory. The activation also featured a custom "Spin to Win," where everyone had a chance to win an exclusive ASOS prize, from unreal summer finds to £150 gift cards!