GREAT BRANDING AND ART DIRECTION ARE KEY FOR ANY ARTIST, BRAND OR EVENT FOR THIS REASON BAYY PROMISES TO ELEVATE YOUR PROJECT OR IDEA THROUGH OUR ELITE ART DIRECTION AND BRANDING SERVICE. from BRANDING, GRAPHIC DESIGN, BRAND STRATEGY, MARKETING CAMPAIGNS + events, CREATIVE CONCEPTS, STYLING AND SET DESIGN to iNTERIOR DESIGN bayy has got you covered.
ADIDAS X BAY: SS24
OBJECTIVE
In April 2024 BAYY partnered with adidas london to create a capsule collection as part of the Adidas Originals SS24 T-Toe campaign.
THEME
The collection was named "One of your five a day", with features of star fruit and cherries. We captured some memories in the collection in paradise- Antigua. This Adidas collab was limited edition and was available to buy at the Adidas LDN flagship store. Shout out to everyone who managed to get some of the pieces.
AYRA STARR X TYIT21 CGI
OBJECTIVE
For ayra starr’S new album "The year I turned 21", we created a CGI video to showcase the upcoming arrival of the limited edition Ayra Doll.
THEME
The Ayra Dolls were designed and produced by Bayy which comes complete with an Ayra Starr doll in the cutest fit with perfectly coordinated Ayra Starr-style accessories. These are an amazing collectible item and we're so excited for you to see them! You'll have the chance to win them in the UK, Lagos, the US, and France.
FENTY X HARVEY NICHOLS
OBJECTIVE
BAYY CAME UP WITH THE CONCEPT OF CREATING AN XL FENTY BOTTLE WITH A SECRET GARDEN INTERIOR WHICH PLAYED ON ALL THE SENSES. THE BOTTLE WAS SCENTED WITH THE FRAGRANCE AND HAD AUDIO FROM THE CAMPAIGN PLAYING FROM HIDDEN SPEAKERS. THE AIM OF INSTALLation IS TO CREATE A BUZZ AROUND the fenty eau de parfum LAUNCH IN A WAY NEVER BEEN DONE BEFORE.
THEME
THE concept was inspired by the fenty parfum bottle.
INSTALLATION
the installation included a custom flower archway created from all the plants used to make the scent, posters displayed in the Harvey Nichols windows andcustom flower decoration around the store.
BOYZ - JESY NELSON FT NICKI MINAJ & P DIDDY
OBJECTIVE
ART DIRECTION & STYLING JESY NELSON X NICKI MINAJ’S MUSIC VIDEO FOR SINGLE BOYZ.
THEME
THE VIDEO CONCEPT WAS INSPIRED BY DIDDYS ORIGINAL SONG ‘BAD BOYZ’
INSTALLATION
BAYY ART DIRECTED, CAST & STYLED JESY NELSONS MUSIC VIDEO BOYZ. BAYY SOURCED ALL CUSTOM PROPS, VEHICLES, THE GLAM TEAM AND CREATED THE VIDEO SHOT LIST.
ZAYN OOH ACTIVATION
OBJECTIVE
TO CREATE AN OOH ACTIVATION TO PROMOTE THE RELEASE ZAYN’S NEW SINGLE.
INSTALLATION
BAYY WERE COMMISSIONED TO PRODUCE AND EXECUTE AN ACTIVATION FOR ZAYN. WE PRODUCED FOUR 3M TALL INFINITY NEON LETTERS AND TRANSPORTED THEM AROUND BRADFORD AND LONDON AND CAPTURED CONTENT.
STEFFLON DON X SHEIN
OBJECTIVE
BAYY Curated a “girls weekend away” campaign shoot for stefflon don x shein.
THEME
girls weekend way.
INSTALLATION
BAYY WORKED ACROSS THE WHOLE CAMPAIGN INCLUDING Art Direction, Styling, Story Line, Shot List And Casting.
HEADIE ONE X FLANNELS
OBJECTIVE
BAYY CURATED, DESIGNED AND PRODUCED THE FULL MERCH LINE FOR HEADIE ONE SOLD IN FLANNELS STORES AROUND ENGLAND. INCLUDING VISUAL MERCHANDISING & SIGNING ON THE DAY. THE AIM OF THE EVENT IS TO CREATE A BUZZ AROUND HEADIE ONES ALBUM LAUNCH IN A WAY NEVER BEEN DONE BEFORE.
THEME
THE COLLECTION WAS INSPIRED BY HEADIE ONES ALBUM ARTWORK.
INSTALLATION
BAYY PRODUCED HOODIES, T-SHIRTS, PYJAMAS, TRACKSUITS, ROBES, SLIPPERS, SLEEP MASK, THONGS, SOCKS, A BALACLAVA, HAND STITCHED RUGS AND HEADIE ONES UNISEX FRAGRANCE ROSE OUD AS PART OF HIS MERCH LINE. HEADIE ONE TRAVELLED TO ALL UK FLANNELS WITH BAYY TO DO AN ALBUM SINGING IN EACH STORE. BAYY ALSO CREATED CUSTOM WRAPPED VEHICLES INCLUDING A TOUR BUS & ROLLS ROYCE TO CREATE BUZZ AROUND THE FLANNELS COLLECTION AND ALBUM LAUNCH.
NALA'S BABY BABY SHOW
CLIENT
TO DESIGN A BOOTH FOR THE BABY SHOW.
CREATIVE
BAYY PRODUCED AND DESIGNED THE BOOTH FOR NALA’S BABY WHICH INCLUDED TREE TRUNK PLINTHS AND TILL, A CUSTOM TREEHOUSE, CUSTOM TREE AND A CUSTOM BACKDROP.
ADIDAS X AJAX
OBJECTIVE
BAYY SHOT A CAMPAIGN TO AMPLIFY THE LAUNCH OF THE NEW AJAX SHIRT TO A LONDON AUDIENCE TO CREATE HYPE AROUND THE AFC AJAX ADIDAS JERSEY AND MAKE IT A MUST HAVE ITEM. AIMING TO CREATE AN IMPACTFUL AND AUTHENTIC CAMPAIGN FEATURING THE AFC AJAX ADIDAS KIT, THE CAMPAIGN WILL BE INSPIRED BY THE REGGAE SCENE IN LONDON IN 1980/90’S.
INSTALLATION
BAYY CREATED A SERIES OF PORTRAITS FROM DECENDENTS OF KEY MEMBERS OF THE REGGAE SCENE AND FRIENDS OF BOB MARLEY IN THE 80/90’S. THE IMAGES WERE SHOT BY A COMMISSIONED PHOTOGRAPHER IN THE HOMES AND WORK PLACES WITH FILM PHOTOGRAPHY. THE IMAGES WERE CURATED AND EXHIBITED BY BAYY IN A ADIDAS AJAX EXHIBITION IN LONDON OPEN TO THE PUBLIC.
AMAZON MUSIC X WIRELESS FESTIVAL
OBJECTIVE
TO CREATE A CONTENT CRATE FOR AMAZON MUSIC.
ACTIVATION
BAYY WERE COMMISSIONED TO WORK ALONGSIDE AMAZON MUSIC TO CURATE A PINK CONTENT CREATE TO GO BEHIND THE +44 STAGE AT WIRELESS FESTIVAL. The Interactive Crate Included A Custom Basketball Arcade Game, Claw Grabber With Luxury Prizes, Content Sofa And Much More… Amazon Music’s Content Team And Presenters Hosted And Chilled With All Artists And Guests Within The Space.
CENTRAL CEE X PAID IN FULL
OBJECTIVE
BAYY WAS ASKED TO DO STYLING, SET DESIGN, PHOTOGRAPHY, ART DIRECTION, SOURCE VEHICLES AND FULL SHOT LIST FOR CENTRAL CEE’S PAID IN FULL THEMED SHOOT.
THEME
ART DIRECTION, SET AND STYLING INSPIRED BY 2002’s ICONIC MOVIE ‘PAID IN FULL.’
INSTALLATION
BAYY SCOUTED LOCATIONS, CREATED SETS, CASTED AND STYLED CAST TO RECREATE KEY SCENES FROM PAID IN FULL.
CENTRAL CEE TOUR MERCH
OBJECTIVE
CREATE 3 DESIGNS FOR CENTRAL CEE’S WILD WEST TOUR
THEME
WILD WEST/LIVE YOURS
INSTALLATION
BAYY CREATED 3 DESIGNS INSPIRED BY THE WILD WEST MIX TAPE TRACKS AND THEMES
CENTRAL CEE X WIRELESS
OBJECTIVE
STAGE PRODUCTION & CREATIVE FOR CENTRAL CEES WIRELESS PERFORMANCE
THEME
‘WILD WEST CAMP’ - A CAMO THEME FOR THE SET DESIGN, PROPS & STYLING.
INSTALLATION
BAYY ART DIRECTED CENTRAL CEES WIRELESS PERFORMANCE ENSURING ALL MEMBERS OF CENTRAL CEES TEAM WERE STYLED IN CAMO COLOUR SCHEME, CREATING A CAMP SET UP AS SET DESIGN & CUSTOM ARMY STYLE PROPS.
Childsplay Clothing AW21
OBJECTIVE
Direct and Style the AW 2021 campaign for Childsplay clothing.
INSTALLATION
BAYY worked to produce the set design, styling and sourced models for the collection this included planning, production and directing the shoot on the day. concepts included the ‘fendi cafe,’ ‘at the fast food joint and giant fruit picking.
RUBI ROSE - ROLLING LOUD
OBJECTIVE
TO CREATE MATRIX INSPIRED OUTFITS AND SCREEN VISUALS FOR RUBI ROSE.
THEME
THE MATRIX
CREATIVE
BAYY CURATED ALL STYLING AND COSTUME FOR RUBI ROSE’S SET AT ROLLING LOUD TORONTO AND CREATED THE SCREEN VISUALS WHICH WERE INSPIRED BY THE MATRIX.
STEFFLON DON GLASTONBURY VISUALS
OBJECTIVE
BAYY WAS ASKED TO PRODUCE AND DIRECT THE VISUALS FOR STEFFLON DON’S GLASTONBURY PERFORMANCE.
INSTALLATION
BAYY PRODUCED AND DIRECTED THE ISLAND 54 TOUR VISUALS FOR STEFFLON DONS’ PYRAMID STAGE PERFORMANCE AT GLASTONBURY.
202 Kitchen
OBJECTIVE
The owners reached out to BAYY to come up with the entire art direction for the restaurant before its opening in August 202.
THEME
The hottest bar and restaurant chain in the UK.
INSTALLATION
BAYY has developed strong 360 branding for 202 Kitchen including art directing their interior design, promotional events and conceptualising their food and drinks menu to name a few. BAYY continues to work closely on all creative elements within the restaurant while creating monthly social media content and managing their online presence
KICK GAME - STRAWBERRIES AND CREEM
CLIENT
PRODUCED AND DESIGNED the vip backstage area for kick game at strawberries and creem
CREATIVE
BAYY curated the set design which included a custom basketball hoop arcade game, an xl shoe box table, custom water and strawberries and creem pots.
‘TELL ME’ - KREPT AND KONAN FT D BLOCK EUROPE
ARTIST
KREPT AND KONAN FT D BLOCK EUROPE
INSTALLATIONS
Each artist had their own room which included: a barbie room, nubian queen room, harajuku room and diamond room.
STYLING
All models Styled AND SCOUTED by BAYY
NINES CROP CIRCLE 2 ALBUM COVER
OBJECTIVE
TO CREATE AN ALBUM COVER FOR NINES NEW ALBUM COMING OUT ON THE 28.04.23.
INSTALLATION
BAYY CREATE A FIRE CROP CIRCLE INSTALLATION FOR NINES COVER ART.
BETA SQUAD CUSTOM MANSION
OBJECTIVE
CREATE A custom mansion transformation for the Beta Squads YouTube series.
INSTALLATION
BAYY directed and produced the interior design and decor to fully transform this mansion into a Beta Squad mansion. Details included; custom door mats for each member, BETA Squad branded snacks and refreshments, curated artwork and custom household products including cleaning products all designed by BAYY.
THE LATEISH SHOW WITH MO GILLIGAN
OBJECTIVE
TO CREATE THE SET DESIGN FOR THE LATEISH SHOW WITH MO GILLIGAN
CREATIVE
BAYY CURATED THE DESIGN FOR THE SET AND CUSTOM ELEMENTS, SUCH AS REFRESHMENTS, SNACKS, PHOTOBOOTH, CUSTOM BAR, RHYME GAME INSTALLATION AND MORE…
PUMA MAYZE STACKED UP
OBJECTIVE
THE CREATIVE DIRECTION FOR THE PUMA MAYZE STACKED UP PANEL TALK AND SET DESIGN WAS CONDUCTED BY BAYY.
CREATE
thIS CONSISTED OF A 3D PUMA SIGN, CUSTOM MENUS AND A CUSTOM BACKDROP.
187 MOB
OBJECTIVE
BAYY CREATED THE BRAND IDENTITY, ARTWORK, DIRECTED CAMPAIGN SHOOTS AND RUNNING SOCIAL MEDIA ACCOUNTS FOR 178 MOB.
