AMAZON MUSIC X SAM RYDER

OBJECTIVE

Curate a marketing campaign to support the release of Sam Ryder’s Christmas single on December 1st.

CAMPAIGN GOAL

The goal of the campaign is to drive streams to the new song and bring awareness to Amazon Music as a service.

THEME

An immersive Christmas experience.

ACTIVATION

A branded double-decker bus styled like a Christmas grotto will be deployed, offering custom-branded items and featuring a street performance by Sam Ryder.