AMAZON MUSIC X SAM RYDER
OBJECTIVE
CURATE A MARKETING CAMPAIGN TO SUPPORT THE RELEASE OF SAM RYDER’S CHRISTMAS SINGLE ON DECEMBER 1ST.
CAMPAIGN GOAL
GOAL OF THE CAMPAIGN IS TO DRIVE STREAMS TO THE NEW SONG AND BRING AWARENESS TO AMAZON MUSIC AS A SERVICE.
THEME
AN IMMERSIVE CHRISTMAS EXPERIENCE.
ACTIVATION
A BRANDED DOUBLE DECKER BUS IN THE STYLE OF A CHRISTMAS GROTTO, GIVING OUT CUSTOM BRANDED ITEMS AND A STREET PERFORMANCE FROM SAM RYDER.
