AJ Tracey, Flu GamE
ALL STAR BASKETBALL TOURNAMENT
OBJECTIVE
Create a 360 marketing campaign, creative gifting and activations across the week of the release of AJ Tracey’s new album ‘Flu Game’’
THEME
Michael Jordan’s iconic Flu Game in the 1997 NBA finals
INVITES
Custom ‘Flu Game’ Pizza boxes containing a custom team jerseys, foam fingers, masks & sanitiser. Digital basketball ticket style invites.
INSTALLATIONS
BAYY curated and executed a LIVE STREAMED CELEBRITY Basketball Tournament in the Copperbox Arena in partnership with the London Lions. It included performances from Cheerleaders curated by BAYY, a Mascot, custom Flu Game Pizzeria and a gifting suite. The event was live streamed on YouTube with a commentator from ‘No Signal’ for fans to tune in to the event on the night.
