AJ Tracey, CHEERLEADER FLASH MOB

OBJECTIVE

Create a 360 marketing campaign, creative gifting, and activations across the week of the release of AJ Tracey’s new album, ‘Flu Game’.

THEME

Michael Jordan’s iconic Flu Game in the 1997 NBA finals 

INSTALLATIONS

BAYY curated a choreographed flash mob of cheerleaders to perform to a key track from the album “Little More Love” at peak times in London Underground stations and other busy locations. From this, BAYY created a TikTok campaign that drew social media attention.